Latin Pop Sensation Signs Exclusive Endorsement Agreement With Rivet De Cru Jeans
Puerto Rican recording artist Kortez has signed an exclusive endorsement deal with Rivet De Cru Jeans, a leading clothing company specializing in the design of upscale denims which are distributed through the world, and endorsed by Latin sensation Wisin & Yandel. The deal is timely, coinciding with the release of Kortez debut single Pa Que Sude, under Platinum Music Group.
The Rivet De Cru Jeans brand based out of Los Angeles founded in late 2007 was launched by long-time denim artisan Ruben Dario Campos, an industry leader in quality and innovative jean manufacturing with over 20 years of experience. Rivet De Cru Jeans has been able to sell to an international market and some of the leading boutiques in the United States. Combining a love for Americana West and Premium European Fashions is what makes Rivet De Cru Jeans look and feel unique.
Kortez is one of the best up-and-coming artists, with one of the most unique voice I’ve ever heard. We are very excited to have him on board to represent Rivet De Cru Jeans,” said Ruben Dario Campos, Founder and CEO, Rivet De Cru Jeans. “Rivet De Cru’s brand, like Kortez music, speaks to a diverse audience. Kortez current, fresh presence will complement our brand, and on a personal level, his commendable charitable efforts are in line with our corporate values. We look forward to a successful partnership.”
For more information, visit www.kortez.net and www.rivetdecrujeans.com.
Omega Packs a Lot Into Merengue Shows
Dominican blogs and sites have been buzzing since Omega's people announced this month he had been granted a visa to perform in the U.S. for the first time in four years. He had trouble obtaining one due to what his handlers described only as a DEA (Drug Enforcement Administration) matter.
Omega is a trailblazer in a fast-and-aggressive variant of merengue derisively called "merengue de calle" (street merengue), but he prefers to call it "merengue urbano," or simply "msica urbana" (urban music). His band's name, Mambo Violento, has become a synonym for the type of music he plays.
The singer, tagged as "El Fuerte" ("the Strongman"), aligns his work more with hip hop, current R&B and pop.
"I find the name 'merengue de la calle' offensive, because a kid 'de la calle' [from the street] has no home," he says. "Calling it urban music means it follows the tendencies of youth music, like hip hop."
Omega, 30, became a top-grossing act in the Dominican Republic because his music combined merengue and many young Dominicans' love of hard-edged hip hop. His gravelly, drawling voice may remind listeners of reggaetn's Tego Caldern or of hip hop's DMX.
His lyrics sometimes deal with the violent street life increasingly common in the Dominican Republic, but are more often love songs ("Si No Amas" or "Shorty") or the typical rapper's boast of his flow ("Chamboneando").
Visually, at least, he cultivates a street-tough image. He showed up for an interview at the Hudson Hotel in midtown sheathed in a bright yellow jacket that covered most of the tattoos on his arms (but not the one between his eyes) and flashing bling, a golden watch with a 3-inch face, rhinestone earrings in both ears and chunky rings on both hands.
Adding to his bad-boy image is the three-month jail term he served in the notorious Najayo prison in the Dominican Republic after a high-profile trial, where he was found guilty of beating his ex-wife. But even there, he worked on his music and released a video of a new song performed a cappella in his cell.
Tribute to Tito Puente to Fund Latino Youth Programs
Latin Quarter in NY to Host Launch of Effort Featuring Hottest Latino Artists and Personalities Celebrating Mambo King’s Legacy
The Hispanic Heritage Foundation (HHF) and Platinum Music Group announced today they are hosting a special event at the Latin Quarter nightclub on December 16, 2009 in New York City in honor of the legendary Tito Puente, who was known as "El Rey de los Timbales" and who was instrumental in promoting Latin Jazz and Caribbean music for more than 50 years. The event will also serve to launch a DVD of Puente’s last performance in 2000, the year in which he died. The DVD will be available as of today for sale in stores across North America and Puerto Rico. Proceeds from the DVD sales will benefit HHF’s youth programs. The event will feature performances from top Latin stars paying tribute to Tito Puente and raise funds for youth programs, which include educational scholarships. HHF has honored Puente with its prestigious Hispanic Heritage Award for the Performing Arts in 1994.
Performers include: Tito Puente Jr. and Friends, Alex y Fido. Other celebrities such as Marc Anthony, Luis Enrique, Grupo Mania, Jose Alberto "El Canario", have also been invited to participate.
“I’m thrilled my father’s fans will be able to watch him perform again on the DVD,” said Tito Puente Jr. “And I’m even more excited younger fans will be able to witness his performances. And it will start where my dad was born, lived and died – in New York City. I’m grateful to the stars who will be part of the tribute and more importantly, that the evening will benefit the Hispanic Heritage Foundation, which honored my dad with the Hispanic Heritage Awards and works year-round to move Latino youth forward through leadership, community service and education.”
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Los Maniaticos Music is one of Platinum Music Group fastest growing service-oriented independent label today, providing total artist development services that include song selection, record production, radio promotion, and image consulting, along with publishing and song-plugging services for songwriters. Los Maniaticos Musicwas founded in 2005 by Recording artist Ezequiel Ortiz, Which has evolved from a production company providing artist development services into a full-service independent label that is leading the way in establishing a new model for grooming young talent for successful careers in the ever-changing music industry.
Pa Encima Records was founded in 2008 by independent music marketer and record executive Fernando Hernandez. Pa Encima Records evolved from a street-level music production and artist consulting company to a well respected record label. Pa Encima Records worked closely with artists on professionally presenting the artist and their image as well as refining the direction of the artists’ music. By 2010 it became apparent that creating an independent record label would be the next step. Pa Encima Records has worked with some of the best Latin Tropical artists in the industry.
Physical Distribution
Platinum Music Group services every major retail chain and one stop in the country, but in order to properly distribute your product, we need as much information as you can supply. In today’s market, it is extremely difficult to catch the eye of retail buyers. For a new artist with no previous releases, it becomes even harder. Because of that, we have several requirements that must be met before you send your title to us for review.
To submit product for distribution of finished goods, you must have all of the following, ready to submit:
• Two copies of your finished CD or DVD, complete with 12 digit UPC’s and scannable barcodes
• Completed one sheet, with bio information
• Complete marketing plan
• Tour/Appearance information
• BDS (Nielsen Broadcast Data Systems) radio play Without BDS radio play, most retailers will not be interested in purchasing your product.
Note that there is a difference between BDS radio and smaller, homegrown” or “community” radio. Once you have met all of the above criteria, send all of this information, along with your product for review, to:
Platinum Music group LLC.
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Once we receive your product, it will be approximately two weeks before your product is reviewed.
Digital Distribution
For digital distribution, contact:
We do not charge a fee for handling digital distribution like other digital distribution companies. Platinum Music Group (PMG) currently supplies tracks to all major digital downloaders, including iTunes. As part of our Digital service, SOH uploads all tracks and data to each digital account, monitors sales and issues itemized statements/payments to each label.
In order to digitally distribute your product, Platinum Music Group will need:
• two copies of your CD (or CDs, if you have more than one title)
• high‐resolution (at least 300 dpi) cover art for each album you would like distributed
You will also be required to fill out a form that platinum Music Group will provide to you for each release.
It takes approximately a week to get into iTunes, and a little more for the others.
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